Club SI
(Brief)
Sports Illustrated launched Club SI, its first hospitality experience, at the inaugural Formula 1 Las Vegas Grand Prix. Packages sold at $7,000 per person for track views along the Las Vegas Strip, hosted by Shaquille O’Neal and David Beckham. The campaign had to look premium enough to sell that ticket.
(My Role)
I designed the Club SI brand identity and campaign graphics, including invitations and ad mats, and art directed the event photography, working alongside ENTER’s production team on the on-site experience.
(Result)
Sold out at $7,000 per person. Club SI became Sports Illustrated’s launchpad into F1 hospitality: a three-day program with a podcast taping, a swim party and race day, hosted by Shaquille O’Neal and David Beckham at the inaugural Las Vegas Grand Prix.
- (Services)
- Campaigns & Experiential
- (Client)
- Sports Illustrated
- (Role)
- Art Director
- (Agency)
- ENTER
- (Year)
- 2023