Soulection x Nike

(Brief)

Soulection, the global music collective and label, wanted to pitch Nike on a brand partnership that would connect Soulection’s community and sound with Nike’s culture of movement. They needed a concept strong enough to bring Nike to the table.

(My Role)

Working on Soulection’s side of the pitch, I developed the creative strategy and the “Sound in Motion” concept, and designed the deck presenting the idea, visual direction and activation plan to Nike.

(Services): Creative Strategy
(Client): Soulection
(Role): Creative Director
(Agency): RIPPL
(Year): 2025

(Final Assets)

Soulection x Nike — Sound in Motion — 01

Soulection x Nike — Soulection — 15 years — 02

Soulection x Nike — World tour visual identity — 03

Soulection x Nike — Tour markets and showcase format — 04

Soulection x Nike — A Shared Frequency — 05

Soulection x Nike — Movement Meets Music — 06

Soulection x Nike — The three pillars of Soulection — 07

Soulection x Nike — The Rhythm of Performance — 08

Soulection x Nike — Sound in Motion — capsule collection — 09

Soulection x Nike — Soulection Frequency — Nike app integration — 10

Soulection x Nike — Sounds of the City — experiential sessions — 11

Soulection x Nike — House of Sound — flagship experience — 12

Soulection x Nike — The Rhythm of Performance — sound, sport, and culture — 13

Soulection x Nike

(Brief)

(My Role)

(Final Assets)

Past Clients