BoxenAutzen
(Brief)
I saw a gap in the Oregon game-day market: fans wanted apparel with more personality than standard team merch, and nobody was making it. I coined the name BoxenAutzen and built a brand to fill that gap.
(My Role)
As founder and creative director, I built the brand from scratch: identity, apparel design, photography and marketing. I led the licensing process with the University of Oregon and built NIL partnerships with college athletes as name, image and likeness deals opened up.
(Result)
Became officially licensed by the University of Oregon and sold in the Duck Store, the university’s official retailer, driving $125,000+ in lifetime sales.
- (Services)
- Brand Identity
- Creative Strategy
- Art Direction
- (Client)
- BoxenAutzen
- (Role)
- Founder & Creative Director
- (Year)
- 2022