Noah Gould

Billboard’s invite-only desert dance party kicked off Coachella weekend at a private estate in Indio. It needed an identity that felt like a destination you fly into, and that could carry a lineup led by Louis the Child alongside more than 15 brand partners.

I designed The Arrival’s brand system, built around a vintage travel and aviation concept, and extended it across digital assets and the event’s environmental design, from invitations and lineup announcements to the on-site build.

The go-to party of Coachella’s opening Thursday, drawing Diplo, Tyga, Joe Jonas and Juicy J, with partners including Skechers, Lovesac, Adobe and Monster Energy, and covered in a Billboard editorial recap.