SF Porchfest
(Brief)
SF Porchfest is a free, all-ages celebration of local music, community and neighborhood culture in San Francisco, founded in 2015. As it grew, it needed a brand that could match its scale and help it secure funding for the future.
(My Role)
As creative director, I led the festival’s brand identity and campaign, including the official 2026 poster, collage series, lineup announcement and social templates. I also designed the funding and growth plan deck used to pitch partners and sponsors.
(Result)
Grew to 100+ bands and 10,000+ attendees in 2026.
- (Services)
- Brand Identity
- Creative Strategy
- Campaigns & Experiential
- (Client)
- SF Porchfest
- (Role)
- Creative Director
- (Year)
- 2026